Late last year, Barnes and Noble announced their e-reader they called nook. It had a huge competitor in Amazon's kindle. I previously compared these two e-readers and gave my honest opinion which one I think is better (nook). To read that article, and learn why I believe that, please go to: http://www.associatedcontent.com/article/2639813/barnes_nobles_nook.html?cat=15
Now the latest news is Apple's iPad. My question is: what does this mean for nook? In a word: nothing. I don't believe that the iPad is going to hurt nook's sales. Why?
Let's think about it. Nook is pretty much strictly an e-reader. You buy (or upload) e-books, e-magazines, and e-newspapers onto its hard drive to read at a later date. It also holds pictures and MP3 files so you can listen to audio books or music, but it was created to be used as an e-reader. All of the other functions are simply perks that come with it.
When you go to www.bn.com to get information about nook they tell you about their great prices on e-books (many best sellers and new release titles are only $9.99), their color touch screen where you can see the covers of the books exactly like you would if you were holding the book, the e-ink screen display, and how much nook holds among other features. “Choose an eBook using the beautiful color touch screen, then watch it appear instantly on the E Ink® display, where text appears as crisp as a printed page. The 16-level gray scale display offers great contrast with no glare or backlight. Choose from five font sizes so you can read with ease.”
When you visit www.apple.com they explain how small the unit is (in terms of thickness and weight), but how large the screen is. They tell you about all of the apps that it can support, they show examples of the beautiful color that they entire screen can create, and you learn that you can use it to go online and even check your e-mail. “Imagine being able to page through websites, write and e-mail, flick through photos, or watch a movie. All on a big, beautiful, Multi-Touch screen. With just the touch of a finger.”
So yes, you can tell even from a quick glance that the iPad can do much more than nook can, but it is also advertised differently. Barnes and Noble doesn't claim to offer anything more than an e-reader. Apple basically offers a super sized iPhone (without the phone feature).
People who are going to look into buying nook are interested in having something they can carry around with them that they can store their books on. People who buy iPad are looking for an alternative to a laptop computer. They are looking for a device that will serve a multitude of functions, that just so happens to hold e-books that they can read.
Never mind the incredible price difference. Nook is $259. That's it. No other options. Unless you wanted to add accessories or a protection warranty, the price is the price. The iPad STARTS at $499. Yes, I know you are thinking “But it does so much more than nook, it should cost more!” And I agree with you, but let us dive deeper into the price difference.
Nook comes with an internal 2GB memory. It has a slot where you can insert a micro-SD card to expand the memory to whatever size you would like. And because it is a slot where you can insert and remove your card, you can have as many cards as you would like with literally limitless amounts of room.
IPad starts with 16GB internal memory for the $499 price tag. If you want 32GB internal memory that will cost $599 because there is no memory card slot. If you were looking to have 64GB worth of internal memory that will run you $699. (And these prices are for the model that comes with Wi-Fi compatibility.)
Nook offers Wi-Fi and FREE 3G coverage for $259. (Personally, I have found that the device works better if you turn off the Wi-Fi and just let it run on the 3G network provided by AT&T). If you wanted your iPad to run on 3G the prices jump to $629, $729, and $829! (Oh yea, and you have to then continue to pay a fee for the 3G!)
I think that the iPad sounds amazing, and I personally can't wait for it to be available in stores so I can go play with it, but I don't think it is going to hurt nook sales. This device is simply for a different type of customer. Nook is just an e-reader, and the people who buy it are OK with that.